Posted by Sean Thompson


Adventure Travel is for those who crave a different vacation experience. Not for them, hanging about the pool with an adventure story in hand. They want to live the adventure, not read about it. They want to step outside of their comfort zones and seek enriching experiences that may include physical challenges or alternately, immersion in nature or culture. Roughly 20% of today’s travellers are adventure tourists.

Typically adventure travel is grouped into two categories – “hard” and “soft” adventures. Hard adventures often include some kind of extreme, and often, dangerous activity. Things like white water rafting, mountain climbing and spelunking are just a few of the hundreds of hard adventures to choose from. Soft adventures are leisurely, educational and don’t involve strenuous activity. Some travellers like to have a mixture of both.

So who are these travellers? Not surprisingly, the the hard adventure types are typically males in their 20’s. The soft adventurers come from a wide range of folks and include many baby boomers and seniors. Women between the ages of 40 – 60 are the fastest growing group to seek soft adventure travels. Many men aren’t into the popular wine or culinary tours so women choose to go alone or in a group. Emotional and spiritual discovery are viewed as important elements of adventure travel. Some find it birdwatching while others find it scaling mountains.

With so many options out there today, how do you decide what’s right for you? The first thing you have to be is honest with yourself about your physical capabilities. Once you’ve nailed that you can close in on your ideal adventure. Maybe you’d like to be a cattle driver for a week,  play a sport with pro-athletes, help out on a safari conservation project or go dog-sledding? On the other hand, maybe you’d like to immerse yourself in the language and culture of Spain while learning how to cook some Spanish dishes. Maybe you like to work under a famous French chef or paint watercolors in the Rhine Valley.

One of the big lures of adventure travel is that it offers the opportunity to try on a different life. You can get out there and be whatever you can dream to be. Travelling to beautiful locales to immerse yourself in nature can be addictive. When adventure travellers return home they savour their experiences but they are usually busy planning their next escape in no time.

What all adventure travellers have in common is they’ve never lost their wanderlust. The adventure travellers of today started by being outside a lot at a young age. Their sense of adventure never left them and they will inspire this same wanderlust in their children.

Come in and talk to us at Adventure Travel about your next adventure.  If you haven’t decided on a destination yet, we can give you a lot of suggestions. Check out our gear and clothing to make your next trip even more comfortable.